Blizzard Entertainment celebrated the launch of Diablo IV with a unique pop-up shop in central London. Teaming up with renowned chocolatier Sarah Harding, Lilith & Co. was the world’s first demonic chocolate shop, and its doors opened for one weekend only at the beginning of June.
The 18+ high-end chocolate emporium, based in Soho, looked innocent enough from the outside, but the inside was based on the aesthetic of a Victorian-era pathology museum with realistic life-sized chocolate human skulls and femur bones available to purchase. Pulling inspiration from the macabre world of Diablo, chocolate demon hearts and runes were also available to buy, with 100% of sales benefitting SpecialEffect. The shop was also an art exhibition: Harding had created a range of intricate, breath-taking chocolate sculptures including large scale Diablo characters, weaponry and iconography.
We’d like to say a huge thank you to everyone involved in such a unique and generous gesture to boost funds and awareness of our work helping people with physical challenges to play games.