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SpecialEffect News

SpecialEffect News

03 Oct 2019

One Special Day is here!

Friday 4th October 2019 – a whole host of the leading names in mobile, PC and console gaming around the world are joining forces to help SpecialEffect level the playing field for gamers with physical disabilities.

Yep, it’s our annual One Special Day and this year looks set to be the biggest since the event started in 2016. If you’re new to SpecialEffect and not familiar with One Special Day, it’s probably the games industry’s single biggest fundraising event of the year where large, well-established companies join forces with smaller start-ups with one goal - to raise and donate vital funds towards our work.

From giving revenue from mobile games to special online sales and fundraising events, One Special Day is the day the games industry proves that gaming really is a force for good.

A massive SpecialEffect thank you to all our games industry partners and their communities for being part of this huge day. You are amazing!

Here’s Aaron to explain why your support is so important to disabled gamers:

Mobile Games

Many of us play games on our mobile phones and tablets; just look around train carriages, canteens, bus stops – anywhere people gather - and you’ll see the mobile gamers, heads down and eyes fixed on their screen as they enjoy a few minutes’ gaming.

Today, a lot of those people will be helping SpecialEffect reach and support more disabled gamers. That’s because many of the world’s leading mobile games developers are donating revenue from in-game purchases directly to us.

Whether you’re buying more storage space in Hay Day, extra hints and tips in Wordbrain or upgrading your Best Fiend, you’ll be helping to level the playing field for disabled gamers.

Find out which developers are taking part and the games that are helping our work at

Humble Sale

US-based Humble have been incredible supporters of SpecialEffect and for One Special Day this year, the hugely popular online retailer are pulling out all the stops with a fantastic range of games on offer at their store in the One Special Day Humble Bundle.


Bake sales, pool tournaments, auctions, skydives, game themed karaoke… this One Special Day sees some of the biggest names in the games industry coming together to raise money for SpecialEffect in a series of events ranging from the gentle art of baking to a daring dive out of an aeroplane.

Leamington Spa-based developer Lab42 started a month of fundraising with a games-industry Killer Pool tournament. SEGA Hardlight are hosting their game-themed karaoke tonight while our friends at PlayStation London will be jumping out of an aeroplane to celebrate the big day. Criterion, the EA studio behind the fantastic Battlefield V, will be streaming to raise money, while Rare are auctioning a limited-edition gold-plated Xbox on ebay as part of their fundraising.

We’ll have news of all this and more over the next few weeks at

One Special Match

Thanks to our Best Fiends at Seriously and Norwich City Football Club, football’s coming home for One Special Day.

Seriously are sponsorship partners of Norwich City and for the Canaries’ home tie with Aston Villa on Saturday 5 October, the award-winning mobile game developer and the Premier League football club are handing over advertising and fundraising to One Special Day.

You can find out all about it at One Special Match

We’re predicting a great match and a win for disabled gamers.

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