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SpecialEffect News

29 Apr 2021

Calling all runners - wherever you are!

It’s time to grab your running shoes and join the mighty SpecialEffect London 10k team on Sunday 25 July – choose between the actual event in London or run locally as part of our 'virtual' team!

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The London 10K has been the highlight of summer in the SpecialEffect events calendar for over a decade. Back in the day, a hard core of games industry professionals made something of a name for themselves by completing the race dressed as their favourite video games characters - a tradition that has continued to this day! Over time, our team has grown from just a handful of runners in 2009, to a whopping 200 in July 2019 – the last time we were able to take to the street of London before the COVID-19 pandemic struck.

During the lockdown in 2020 the event went ‘virtual’ and the response from our supporters was nothing short of spectacular! Having initially set ourselves a target of recruiting 100 runners, this was quickly smashed with a final total of 250 committing to #RunTogetherApart on race day. Not only was this by far our largest ever team for any event, but every corner of the British Isles was represented as well as countries across the world from Europe, The USA, Canada, South Africa, New Zealand, Australia, Mexico and Japan. We even had a supporter cheering the team on in Antarctica, making this a truly global event!

Following the success of the ‘lockdown 10K’ last year, we’re offering supporters the best of both worlds, with a special hybrid 10K event. Runners all over the world will be able to join in by running virtually with those who choose to run in London.

Option 1 is to run in the real-world event on the streets of London, which will be compliant with the current COVID security measures in place by July. Tickets are available here at a charity discount price of £40 each. You’ll get sent a SpecialEffect t-shirt to run in as well as the official runners’ pack from the race organisers.

Option 2 is a virtual ticket option. Tickets for this are free, and the runners will complete their 10k on Sunday 25th July, setting off ‘together’ at 09:00 BST along their own local routes. There will be a pre-race meet-up on Zoom, which was hugely successful last year. Runners will get a SpecialEffect running top to run in and a unique finishers medal.

The money raised by our London 10K team over the year has enabled us to help thousands of seriously disabled people to enjoy access to video games. It really is no exaggeration to say that this is the central race in the SpecialEffect diary, with a special place in our hearts!

So what are you waiting for? Sign up now and be part of the biggest SpecialEffect London 10K team ever!

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100 runners in SpecialEffect running shirts

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